THE BEST IS YET TO GONE
Art Director
I can define myself as a digital native of advertising.
When I started, in the mid 90s, the best had already arrived, but the worst was yet to come.
Computers began to be installed in agencies,
and I who had just finished an experimental degree course,
I was already designing on the Adobe suite.
WHEN YOU REACH FOR THE STARS
Art Director
The beginnings were exciting, in four years I worked as Art Director in the main international acronyms: Mc Cann, Conquest and Leo Burnett.
Leo entered my heart, with its rituals, its rites and even its kings. It was the beginning of 2000, and unfortunately the planes arrived on the Twin Towers. From that day on, reality literally surpassed fantasy. So much so that I decided
to shoot a short film, The Screenplayer.
If you want, you can watch it on Youtube .
THE DISRUPTION® COMPANY
Creative Director
Executive Creative Director
If Leo Burnett entered my heart, TBWA entered my head. I learned disruptive thinking there.
Apple agency deserves it. Think different is the only way you can think, to gain future shares.
The first day we were 9 in the agency in Rome. But after a few years, we became more than 50. We won competitions and awards, and as time went by, I went from Creative Director to General Manager.
BUSINESS OF BUSINESS IS BUSINESS
General Manager
In 2015 I realized one thing, the digital world was gaining ground on the analog one. Technology was advancing quickly.
I realized that there was untapped potential for creativity and I wanted to explore it. Clients were attracted by data, but they didn't know how to manage it yet. As an explorer I approached the world of Mar-Tech,
with the belief that technology could help creativity, even in its effectiveness
ITALY CALLED
Advisor
My experience with Institutional clients has given me access
to places I previously only saw in the news.
Oval tables, buildings with high ceilings and words that weigh.
We didn't always speak the same language, but we were trying to solve the same problems.
And I understood that innovation, sometimes, also needs
of silence, time and trust to be able to act.
FORWARD TO THE PAST
Chief Growth Officer
And we arrive at the year of the palindrome date par excellence. The year that catapulted us back into the world of cinema, the disaster movie themed year. Locked in at home like everyone else, I decide to spend part of my time recounting twenty years
of changes. I decide to interview CEOs, CMOs
and representatives of the largest technology companies,
and I discover so many things, the first is that modern marketing was born right here in Italy, thanks to Olivetti calculators and the vision of Professor Giancarlo Pallavicini,
which exploits its potential.
From these interviews a book was born,
Marketing. Available on Amazon .
AUGMENTED CREATIVITY
Co-Founder
After six years of deep diving into the world of martech,
and after the stimulating discussion with my guests from Marketising, I realize that the relevance for brands comes from the experience they are able to make people live.
At the same time, technologies are proliferating, and in my constant research, I am delving into AR/VR/XR, spatial computing, blockchains and of course artificial intelligence, which I have learned to work with since 2020.
My lab? Experiency, a creative tech studio
that brings together technology and creativity.
NEXT STOP?
Chief Information Officer
And here we are today, I don't know exactly where I'm going.
But I know what I carry with me. A little bit of intuition, a lot of it.
of mistakes, the habit of looking forward even when everything seems to be going too fast.
Marketing changes, technologies update, names change. But I have learned to travel. To read the landscapes. And to start again every time,
even without a specific destination.
Da oltre 25 anni lavoro nel mondo della comunicazione e del marketing tecnologico.
Guido progetti per brand globali e aiuto le aziende a portare la tecnologia dentro la creatività.
Scopri di più su di me o guarda una selezione di talk e apparizioni che raccontano il mio lavoro.