BRANDS I'VE WORKED WITH

I was born creative. Over time, I also became a strategist.
I've been working in communications for over 25 years: I started as an art director, I grew as a creative director, and today I'm an advisor and manager in technology marketing.

I have worked in large international agencies – McCann, Leo Burnett, TBWA – leading teams, projects and clients.
I learned to listen, to observe, long before speaking.

I've directed commercials, won international awards, and even made a documentary.
In recent years I have focused on MarTech : platforms, artificial intelligence, data and new digital experiences.

I contributed to the development of Ailyn, one of the first artificial intelligences based on man-chine learning, a hybrid approach between human expertise and machine learning.
I co-founded Experiency, a creative-tech studio dedicated to meaningful innovation.

Today, at Marimo, I work to bring technology into creativity.
But without ever losing its meaning.

I often participate in festivals and events as a keynote speaker.
Not to teach, but to share.

In 2021, I published MARKETISING (forward to the past), a book that challenges the way we do marketing today.

I believe that creativity serves to open doors.
And that innovation should not shine, but serve.
This is why I always try to act outside of convention.